Photo manipulation has been widely used since it became possible. It simply enhances things to spark interest. It can also be used to lie in order to make a better story. For example this half rodent half spider is clearly photoshopped. Colors also have a huge affect on how people perceive things. If you were to advertise something like a vacation house or a rental car, you can photoshop all the colors to make it look very aesthetically pleasing if the conditions weren't proper.
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